Human-Computer Interaction & Information Visualization
Affective Evaluation of Information Visualizations
The Emotional Effect of
Embellishments in Visualizations
June 2014 – August 2014
- Arousal by using the Mind Media NeXus-10 MKII biofeedback system with electrodermal response (EDR) sensors
- Valence by employing the Positive and Negative Affect Schedule (PANAS)
- Valence, arousal and dominance by using the Self-Assessment Manikin (SAM)
Embellished visualizations have fostered an ongoing debate regarding
the use of decorative graphics in visualization design, and their
impact on data readability and visualization memorability. However,
little is known about how embellishments added to data
visualizations impact the emotion of human viewers.
In this work, we conducted a study to compare how humans affectively
respond to embellished and plain, minimalistic chart visualizations.
Using electrodermal response (EDR) sensors and two psychological
questionnaires, we measured the physiological and psychological
responses of human subjects while they were exposed to 36 different
visualization stimuli.
Acknowledgements
